Outsourcing for Your Small Business: A Choice for the Heart, Mind or Both?

There are countless reasons why people start their own small business, but first and foremost, it’s to follow their heart’s passion; to make their own way in the world outside of the traditional sense of a "regular job." So what do you do when your small business is totally taking off, and the "creative engineering" aspect of your business is buried by To-Dos? If your passionate expression of creativity (aka your small business) feels more like a chore and you’re drowning in "shoulds", it’s t … [Read more...]

The Power of Getting Hooked on a Feeling

  When you break any decision down to its simplest form, it’s led by emotion. Whether it’s for something you love or against something you dislike, from a place of nostalgia or fear, or simply because it feels good to reward yourself and feel part of something, choices are driven by current emotional states or the promise of potential ones.   This insight is no revelation, but is often overlooked when small business owners are searching for ways to create a connection that lea … [Read more...]